Brands for wellness and craft.

Wellness and lifestyle brands carry a specific challenge: they must communicate authenticity and craft without looking generic or clinical. SAGE builds identity systems for these brands by grounding every design decision in the specific story of the business, its founder, and its audience.

For 22 Ayur, a clinical Ayurveda center in Dubai, we have been the retained agency for over five years. The engagement began with a brand identity built around a swan logotype hidden inside the numerals of "22." We delivered a 40+ page brand book, organic pattern systems, towel branding, takeaway bags, and product labels. We manage ongoing social media for two accounts, run Google Ads campaigns, and handle content for the sister brand Tulah Clinical Wellness.

For Cylvara Woods, a premium modular furniture studio, we designed 16+ brand touchpoints including 3D signage, showroom wayfinding systems, section markers, business cards, staff uniforms, and a full website with portfolio showcase and material sourcing pages. The tagline, "Where Nature's Timeline Becomes Design's Forever," anchors the brand in the duality of natural wood and precision manufacturing.

Selected work

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